Career

UTA Edenred · Marketing Project Manager (Product GTM & Campaigns)

November 2025 – present

I own marketing end to end for UTA Edenred’s road toll business: 18 devices and services across 20 European markets. I lead go-to-market and launches, set the positioning and messaging, and run content, campaigns and performance reporting. The buyer persona framework, messaging and sales deck I built for recent launches are now used by sales teams across markets.

UTA Edenred · Area Marketing and Communications Manager, Western & Southern Europe

September 2022 – November 2025

I owned marketing strategy, budget and execution for six markets: Benelux, France, Italy, Spain, Portugal and the UK. I coordinated three regional marketing managers around shared priorities and KPIs, and defined the KPI frameworks and dashboards used in leadership reviews.

Mitsubishi Power Europe · Marketing Communications Manager

March 2020 – February 2022

I co-developed the company’s first consolidated sales book and managed the build of a product website with interactive 3D models for a complex energy portfolio, working across internal experts, agencies and European trade media.

EU Delegation to Ukraine · European Investment Bank

2013 – 2020

I started in international communications: media relations, press materials, speeches and digital channels for the EU’s diplomatic mission in Ukraine, and before that events and communications at the EIB in Luxembourg.

Education: Master in Management of European Affairs, Université de Lille 1 (2013) · Master in International Economics, Kyiv National Economic University (2011)

Full history on LinkedIn, and the detail behind some of this in selected work.

How I work with people

I’m at my best when I help people grow, and I pay close attention to what each person needs to do their best work.

• Developing people. I’m responsible for the development of a colleague who joined marketing with deep product knowledge but no marketing background. We’re building a campaign together right now, and I’m her sparring partner along the way.
• Bringing markets in line with strategy. As Area Marketing Manager, I worked with three regional marketing managers across six markets. We shared one campaign calendar, I reviewed their market plans and adapted them to the company strategy, and I helped with their reporting when they needed it.
• Owning the budget. I decided how the budget was split across markets and channels, within the business priorities set by the head of marketing.
• Connecting teams. The regional managers didn’t report to me directly. I was the bridge between them and the core marketing team, making sure local plans and central priorities fitted together.