Your Fractional CMO
I lead marketing for B2B technology and industrial companies — part-time, strategic, no full-time hire required.
10+ years across European institutions, industrial technology, mobility and B2B SaaS.
YOU MIGHT BE HERE BECAUSE…
You need senior marketing leadership, but not a full-time hire.
Marketing is busy, but growth has stalled.
Your product is hard to explain, and it’s costing you deals.
You’re launching into a new market with no plan.
Sales and marketing are telling different stories.
HOW I HELP
- Fractional Marketing Leadership
Part-time strategic leadership for growing B2B companies - Go-to-Market Strategy
Launch planning, messaging and cross-functional alignment - Product Marketing
Positioning, value proposition and customer messaging - Marketing Advisory
Strategic workshops and ongoing support
WHY ME
- 10+ years in GTM strategy and execution across European markets — positioning through performance
- Own GTM end-to-end for an 18+ device portfolio at UTA Edenred
- Scaled marketing across 6 European markets (Benelux, France, Spain, Portugal, Italy, UK) with full budget ownership
- Technical B2B background at Mitsubishi Power Europe — translating complex energy products into clear messaging
- Comfortable holding the senior marketing seat without always holding the title
SELECTED WORK
A multi-product GTM launch: new customer acquisition and full base migration
Transport & logistics — launching two new products tied to a regulatory change, while migrating the existing base onto a new device.
A 3D interactive sales platform built to unify a full energy portfolio
Energy & heavy industry — driving requirements for a 3D sales tool covering a full energy portfolio.