Selected Works
A few product marketing and go-to-market projects I’ve led — from regulatory-driven launches to sales enablement tools.
Go-to-Market Launch
A multi-product GTM launch: new customer acquisition and full base migration
Transport & logistics — launching two new products tied to the Netherlands’ new truck toll regulation, while migrating the existing customer base onto a new device.
Product Marketing
A 3D interactive sales platform built to unify a full energy portfolio
Energy & heavy industry — driving requirements for a 3D interactive sales tool covering the company’s full energy portfolio, built with an agency and dev team.