Selected Work
A few go-to-market and marketing projects I’ve led, from regulatory-driven launches to sales enablement tools.
Integrated Campaign
Redirecting a 16-market launch campaign when the plan changed
Transport & logistics — turning a campaign prepared for 16 markets into two regulatory launches and cross-selling, so a new device still reached customers in six markets.
Go-to-Market Launch
A multi-product GTM launch driven by a regulatory change
Transport & logistics — launching two new products tied to the Netherlands’ new truck toll regulation, winning new customers while cross-selling the new device to existing ones.
Sales Enablement
A 3D interactive sales platform built to unify a full energy portfolio
Energy & heavy industry — an interactive 3D product website that sales used to present the full energy portfolio, built with an agency and dev team.