Sales Enablement Case Study
A 3D interactive sales platform built to unify a full energy portfolio
As Marketing Communications Manager, I drove the requirements and worked with an agency and dev team to build a 3D interactive sales tool covering the company’s full energy portfolio — hydrogen, gas turbines, AQCS, waste management, and more — for use across sales and procurement.
INDUSTRY
Energy & Heavy Industry
Role
Marketing Communications Manager
Timeline
12+ months
Format
3D interactive web platform
1 platform
unified entire energy portfolio into a single interactive sales tool
01 · Context
The company’s offering spanned a wide range of energy solutions, including hydrogen, gas turbines, AQCS (air quality control systems) and waste management, but there was no single place where sales and procurement teams could present the full portfolio to prospects and customers.
02 · Challenge
The core difficulty was technical: representing a deeply engineered, highly varied product range accurately in an interactive 3D format, for two very different audiences at once.
- Translate complex, engineering-heavy products — turbines, hydrogen systems, AQCS, waste management — into an accurate, navigable 3D model
- Design a single structure that worked coherently across many different product and business lines
- Make the tool useful in two distinct settings: informal sales conversations and formal procurement or tender presentations
- Sustain requirements and quality across a 12+ month build with an external agency and dev team
03 · Approach
As the requirements owner, the role was to translate a wide, technical product portfolio into a single coherent tool, and keep an external build team aligned with what sales actually needed:
- Defined which products and solutions needed to be represented and how they should be grouped and navigated within the platform
- Partnered with an external agency and dev team, translating engineering specifications and marketing content into an accurate interactive 3D model
- Structured the platform to serve two use cases from the same content base: informal sales conversations and formal procurement or tender presentations
- Reviewed and iterated with sales teams throughout the build to validate that the navigation and content matched how they actually presented in the field
04 · Tools & Partners
Requirements-led build, delivered through an external specialist team.
- 3D modeling & web platform
- External agency partnership
- Dev team collaboration
- Sales & procurement stakeholder input
- Engineering & product documentation
05 · Result
The platform became the standard way to present the company’s full portfolio, in both sales conversations and procurement settings:
Standard
sales tool adopted by teams for prospect conversations, replacing static brochures and PDFs
First
time company’s full energy portfolio — hydrogen, gas turbines, AQCS, waste management, and more — was presented in one place
2 use cases
built to support both sales conversations and formal procurement/tender presentations
12+ mo.
from requirements to launch, in partnership with an external agency and dev team
Julia Bondarchuk
Case Study
ENERGY & HEAVY INDUSTRY · 3D INTERACTIVE SALES PLATFORM